The Platinum Collection
424 Salt was established in 2011 by food entrepreneur Alon Lior to create gourmet salt from the Dead Sea in cooperation with a family owned Palestinian Salt field at the edge of the Dead Sea.
424 Salt is the richest mineral salt in the world and is available under the brands 424 below sea level & NakedSea. All salts are natural and hand made with no additives or chemicals.
NakedSea is the new platinum collection by 424 Salt in partnership with Dead Sea evangelist Ari Leon Fruchter. NakedSea is harvested from the lowest stratum of the salt evaporation pool and goes through an enhanced hand cleaning process - 3 times more than 424 Salt.